Many companies pay tens of thousands of dollars to drive traffic through their website, only to find alarming bounce rates and poor conversion rates. The landing page is the first chance that you have in converting a motivated user to your products and services and it is imperative that you drive your message in the most effective manner. Shore10 has special expertise in improving a website’s conversion rates, through A/B Testing experimentation designs, data mining techniques combined with implementing websites with engaging user interface. By hiring Shore10 to help with your optimization work, we will provide you with candid advice regarding your website and prescribe a set of data analysis methodologies and user interface experiments geared to improve conversion rate. Contact us for a free initial 60 minutes consultation to dive into your site.

Landing page optimization (LPO) is one part of a broader Internet marketing process called Conversion Optimization, or Conversion Rate Optimization (CRO), with the goal of improving the percentage of visitors to the website that become sales leads and customers. A landing page is a webpage that is displayed when a potential customer clicks an advertisement or a search engine result link. This webpage typically displays content that is a relevant extension of the advertisement or link. LPO aims to provide page content and appearance that makes the webpage more appealing to target audiences.

• Associative content targeting (also called rule-based optimization or passive targeting). The page content is modified based on information obtained about the visitor's search criteria, geographic information of source traffic, or other known generic parameters that can be used for explicit non-research-based consumer segmentation.
• Predictive content targeting (also called active targeting). The page content is adjusted by correlating any known information about the visitor (e.g., prior purchase behavior, personal demographic information, browsing patterns, etc.) to anticipate (desired) future actions based on predictive analytics.
• Consumer directed targeting (also called social targeting). The page content is created using the relevance of publicly available information through a mechanism based on reviews, ratings,tagging, referrals, etc.
• Multivariate Testing Similar to AB Testing, consumers are exposed to variations of landing pages while their behavior is observed. However, in multivariate testing, there are multiple factors being analyzed that can affect the outcome in several ways and interactions between the factors are also analyzed to pick an optimal outcome at the conclusion of the experiment. For example, multiple variations of visual elements (e.g. colors, graphics, text copy) on the page can be tested. Any given configuration combination can be tested based on a particular statistical design. More sophisticated statistical analysis techniques will be used for conducting multivariate testing

Why Shore10

Shore10 staff has had extensive experience with landing page optimization for over 5 years. Shore10 principals have had the opportunity to scale out Microsoft's search engine's landing page optimization platform.

Core Focus Areas:

• Targeting
  • Content Targeting
  • Behavioral Targeting
• Experimentation
  • AB Testing
  • Multivariate Testing

Outsourcing Methodology:

The following outsourcing delivery methodologies are available for our Shore10's website and landing page optimization services

• Hybrid Delivery Model
• Technical Consultation